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    <loc>https://www.sportinnova.jp/home-sofia</loc>
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    <lastmod>2025-05-12</lastmod>
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      <image:title>Welcome - 林 鉄朗</image:title>
      <image:caption>代表取締役社長 2007年に(株)リクルート入社。セールス・マーケティング、広報PRなどを歴任し、2013年より(公益)日本サッカー協会へ入局。一貫してマーケティング業務に携わり、スポンサーシップ・アクティベーション・事業開発が専門領域。2019年スポティノーバ株式会社を共同創業。慶應義塾大学大学院システムデザイン・マネジメント研究科附属システムデザイン・マネジメント研究所元研究員。KEIO SDM SportsX Leaders Program 0期生。JOC国際人養成アカデミー修了生。 Tetsuro Hayashi - CEO Tetsuro Hayashi joined Recruit holdings Co., Ltd. in 2007 and was in charge of Sales Marketing and PR team for 7 years. Tetsuro also had his career at Japan Football Association -JFA- for 5 years as a Sports Marketing Manager. Tetsuro experienced Top level Sports business for over 10 years, as business Marketing, sponsorship and activation Professional. Besides his Sports business career, Tetsuro had great work as a researcher at Graduate School of System Design and Management, Keio University, after graduated from KEIO University System Design Management Course (SportsX Leaders Program 2017) / And Tetsuro also Graduated from Japan Olympic committee academy of international in 2016.</image:caption>
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      <image:title>Welcome</image:title>
      <image:caption>スポティノーバはスポーツとイノベーションをかけ合わせた造語です。スポーツを活用し、スポーツの価値を拡張し、クリエイティブな課題解決を実現するイノベーションを意味しています。 ”Sportinnova” is an original word that combines sports and innovation. It means innovation by utilizing sports, expanding the value of sports, and realizes creative problem solving.</image:caption>
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      <image:title>Welcome</image:title>
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      <image:title>Welcome</image:title>
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      <image:title>Welcome</image:title>
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